HPE and Continental unveiled Blockchain based Data Monetization Platform for Automotive Industry

Based on Blockchain technology, Hewlett Packard Enterprise (HPE) and Continental introduced a new platform for sharing vehicle data. The new platform enables new digital services that improve driver safety and convenience.

The blockchain enabled platform will help car manufacturers monetize their data and differentiate their brands. Based on blockchain technology, the platform provides data sovereignty, security, transparency, and efficiency to overcome the barriers of sharing vehicle data.

Car manufacturers can leverage new platform to monetize vehicle data and differentiate their brands. Blockchain technology comes with its inherent characteristics such as security, immutability, transparency etc. The platform leverages the same characteristics of blockchain technology to provide data sovereignty, security, transparency, and efficiency to overcome the barriers of sharing vehicle data.

For autonomous, driverless and connected vehicles, it is important to share data among automotive brands to provide driver-assistance services like helping drivers to avoid traffic hazards and identify practical & efficient travel routes.

Executive Opinion

President Hybrid IT, Chief Sales Officer, HPE, Phil Davis,said, “Sharing vehicle data across vendors can solve some of the toughest traffic problems and improve driver experience by leveraging the power of swarm intelligence. Together with Continental, we provide the key to unlock the value of this data treasure, not by taking control of the data ourselves, but by giving control to the drivers and car manufacturers.”

Member of the Executive Board, Interior Division, Continental AG, Helmut Matschi, said, “We are sure that our platform cuts the Gordian knot of data sharing and data privacy. We invite car manufacturers globally to join our platform and collaboratively shape this quickly growing ecosystem.”

More on Blockchain Enabled Platform

HPE Pointnext and Continental’s Interior division have designed the platform.

The announement said, "Car manufacturers, continue storing the data in their own data centers and only share specific data sets upon purchase directly with the buyer. This approach gives data sovereignty to all participants in the ecosystem, while at the same time providing a highly efficient and secure procedure for monetizing vehicle data."

Additional services like data trading and the integration of vehicle data into car manufacturers’ backend systems, services and further enable both centralized and decentralized ecosystems to monetize vehicle data.

The announcement also said that their blockchain enabled vehicle data sharing platform is compliant with the VDA NEVADA Share & Secure concept which was developed by the German automotive industry to govern the secure transmission and transfer of vehicle-generated data to third parties.