Tanla to acquire Big Data and AI-driven Marketing Automation Platform, Gamooga

Tanla Solutions Limited recently announced an agreement to acquire 100% of the Gamooga at an enterprise value of around ₹ 48.5 crores.

Founded in 1999, Hyderabad, India based Gamooga is an omnichannel Big data and AI-driven customer engagement platform which is backed by a powerful predictive analytics engine. It provides with the personalization, Big Data Analytics, and Marketing Automation all in a dominant pack.

Gamooga will receive a cash payment of INR 31.5 crore. This will be funded from the Tanla’s Internal accruals. Gamooga will be issued with a further INR 17 crore worth of Tanla stock at a price of around INR 80/share, the announcement says.

Executive Opinion

Tanla Solution’s Chairman and Managing Director, Uday Reddy, said, "Gamooga is a great addition to our overall growth plan. Its marketing technology stack powered by big data and artificial intelligence will enable us to offer end-to-end customer experience suite to our growing enterprise customer base and shall reinforce our position as market leaders."

Founder of Gamooga, Kishore A, said, "Gamooga is excited to be part of Tanla as we share a common vision of working towards elevating customer experiences. Enterprises today demand personalized customer experience in real-time and Gamooga’s Big Data, AI driven Automation Platform can deliver relevant, on-point customer experiences."

More on Tanla's Acquisition

Tanla Solution limited is one of the largest cloud communication providers in the world. Gamooga's acquisition is the second-largest acquisition from Tanla in the last four months.

Previously, Tanla acquired Mumbai based Karix Mobile for ₹ 340 Crore in a cash and stock transaction. With Gamooga's acquisition, Tanla establishes itself as an end to end solution provider for the global enterprise which includes the existing 1500+ enterprise's customers, to solve every imaginary use case and the problem of customer experience, the announcement notes.

The deal will be closed by the end of October 2019 and is even subject to regulatory approvals.