Lamborghini adopts Salesforce Blockchain for Heritage Car Authentication

Lamborghini has now partnered with the Salesforce to authenticate heritage Lamborghini cars by leveraging the Salesforce Blockchain platform.

The luxury sports car brand plans to use the Salesforce blockchain technology to create a trusted network between the distribution partners to speed up the process of inspection that takes place at its headquarters.

Before its resale, a Lamborghini goes through around 800-1000 certification checks.

Executive Opinion

Head of After Sales at Automobili Lamborghini, Paolo Gabrielli, said, "Innovation has been at the core of our company since its founding. Salesforce Blockchain will allow us to take our innovation a step further, accelerating the authenticity of our heritage vehicles faster than ever."

SVP, Emerging Technology, Salesforce, Adam Caplan, said, "Blockchain is changing the way companies approach trust and transparency. Lamborghini is a perfect example of this—we're excited to see how such an iconic brand is able to innovate and transform the vintage car market with a cutting edge technology like Salesforce Blockchain."

Salesforce Blockchain Technology development

To conduct these thorough inspections requires the technicians to work with a wide range of distributed partners like the auction houses, repair shops, photographers, magazines, newspapers, dealerships, and some other media source. This kind of coordination is required to validate the full history of the vehicle and even verify all of the parts and service of each unique vehicle.
To simplify all these grueling processes, Salesforce Blockchain will create a trusted network between these distributed partners, which enables the Lamborghini to authenticate heritage vehicles faster and with more security and privacy.

Salesforce revealed its blockchain six months ago, which allows the customers to use the technology without the need for coding. Moreover, fellow luxury car brand Porsche had also previously adopted the blockchain for vehicle access.