Marketing Intelligence startup CaliberMind secured $2 Million in Funding

CaliberMind, a B2B marketing intelligence software provider, has now secured $2 million in seed extension funding round.

CaliberMind is founded by Eric Westerkamp. It enables B2B marketers to optimize pipeline and revenue growth through their customer data solutions. The platform eliminates reporting silos and provides customer’s clean data to accelerate their buyer journey insights, discover a real return on marketing investment, and measure marketing effectiveness.

Daniel Borok, a Managing Partner of Newark Venture Partners, said, "This technology gives marketers the opportunity to move away from being viewed as a cost center and allows them to prove the value they bring to a business. We’re excited to support CaliberMind and look forward to supporting their ongoing success".

Dan Frawley, Managing Director of Falmouth Ventures, said, "I’ve watched marketing executives struggle to tell a data-driven story about their department’s contribution to the business too often. A solution that can help marketers see across their technical stack and speak to how their investments are performing is a board member’s dream come true".

The round was backed by the Falmouth Ventures and Newark Venture Partners.

The company, as of now, has plans to use the new funds to invest in product development and scale its go to market functions.

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