Marketing Analytics company BrandTotal secured $12M in Series B Funding

BrandTotal, a New York-based brand marketing analytics company offering social media competitive intelligence to brands and organizations, has now secured $12 million in Series B funding round.

BrandTotal is founded by the Alon Leibovich in the year 2016. It works with businesses from global brands like the L’Oreal to fast-growing DTC brands such as Resident. The company helps the marketing teams to derive insights into social strategy, consumer engagement, and performance within a given market category.

The company leverages Artificial Intelligence and Natural Language Processing technology to provide full visibility into the dark marketing campaigns across social media

Alon Leibovich, CEO and co-founder of BrandTotal, said, "Closing a major funding round during these times of economic uncertainty is testament to the promise that our investors see in BrandTotal. Consumer-focused enterprises are missing a crucial data source in paid social media, which has proven to be the connective tissue of brand marketing. This visibility is critical within the profitable but highly ephemeral social landscape - especially during a time when brands are looking to make the right marketing decisions as quickly and efficiently as possible."

Natty Nashman, General Partner at INcapital Ventures, said,"BrandTotal is sitting on a trove of invaluable marketing intelligence and we're thrilled to be a part of their journey. The company's growth and acquisition of Fortune-500 clients over the last 2 years have proven their viability and stickiness in the martech sector, and they've only scratched the surface." 

The round brings the total funding secured by BrandTotal to $20 million to date.

INcapital Ventures backed the funding round with participation from the Glilot Capital Partners, KDC Media Fund, Maor Investments, Flint Capital, and FJ Labs.

The company, as of now, has plans to expand its product and increase the sales, data science, and marketing efforts in New York as well as across the globe.