Yes Bank collaborates with Salesforce to accelerate Digital Transformation of Retail growth

Yes Bank has now announced that it has collaborated with Salesforce to build a retail lending technology platform for its retail assets portfolio.

Known by the name as Salesforce Loan Origination system for the purpose of retail banking, the solution would help the Yes Bank to offer personalized solutions and connected banking experiences for its customers.

Prashant Kumar, MD & CEO, Yes Bank, said, "As an innovative, forward-looking customer-centric Bank, we are cognizant about the importance of investing in technology to drive operational efficiency, optimize costs and accelerate business growth. We look forward to driving further innovations through the Salesforce ecosystem that will benefit our customers, thereby accelerating the Bank’s growth journey towards doubling retail and SME business by December, 2023."

Additionally, the system would also help in reducing the overall turnaround time of providing solutions and also innovate faster. With the help of this solution, the bank ecosystem which includes the builders, associates, partners, and manufacturers dealers will also be able to realize fulfillment at the point of sale origin. 

While internally, all the bank employees which include the loan disbursement officers, relationship managers, and risk managers will going to have a unified view of their customer portfolio and be able to provide customized digital solutions.

The platform will also enhance the collaborative innovation within the bank, which provides the bank employees, loan disbursement officers, relationship managers, and risk managers with a unified view of their customer portfolio and improved agility in offering personalized digital solutions.