Twitter to leverage Google Cloud with multi-year Strategic Partnership

Twitter has expanded its 2018 deal with Google Cloud into a multi-year strategic partnership.

As a part of the partnership with Google Cloud, Twitter will move its offline analytics, data processing, and machine learning workloads to Google's Data Cloud, notes the announcement.

CTO, Twitter, Parag Agrawal, said, "Our initial partnership with Google Cloud has been successful and enabled us to enhance the productivity of our engineering teams. Building on this relationship and Google's technologies will allow us to learn more from our data, move faster and serve more relevant content to the people who use our service every day. As Twitter continues to scale, we're excited to partner with Google on more industry-leading technology innovation in the data and machine learning space."

CEO of Google Cloud, Thomas Kurian, said, "Helping customers manage the entire continuum of data - from storage to analytics to AI - is one of our key differentiators at Google Cloud. It's been phenomenal to watch this company grow over the years, and we're excited to partner with Twitter to innovate for the future and deliver the best experience possible for the people that use Twitter every day."

The strategic partnership will allow Twitter to analyze data faster. It will also help in improving the overall Twitter experience. Twitter will leverage Google's Data Cloud including BigQuery, Dataflow, Cloud Bigtable, and machine learning (ML) tools. 

In an announcement, Twitter noted that its data platform ingests trillions of events, processes hundreds of petabytes of data, and runs tens of thousands of jobs on over a dozen clusters every day.

With the help of Google Cloud's BigQuery, Twitter engineers and data scientists can easily query large custom data processing jobs.

Twitter's data platform ingests trillions of events, processes hundreds of petabytes of data, and runs tens of thousands of jobs on over a dozen clusters every day.