Parle-G to leverage AI and Cloud capabilities from IBM

IBM has partnered with Parle Products to provide the latter Artificial Intelligence and hybrid cloud capabilities.

Ajay Chauhan, Executive Director, Parle Products, said, "As the largest biscuit brand provider in India, our priority is meeting the growing demands of Indian consumers. By working with IBM to accelerate our journey to the cloud and strengthen our security posture, we will work to uncover new ways to reduce time-to-market and streamline operations – a significant milestone for us."

Howard Boville, Head of IBM Hybrid Cloud Platform, said, "The global pandemic has demanded businesses to become digital overnight and quickly adjust to life in a virtual world. Every industry has had to accelerate their transformation and are turning to the cloud to enable that. "Parle quickly shifted its approach, by embracing an hybrid cloud strategy with IBM to leverage our cloud capabilities and deep industry expertise, with security at the forefront of their advancement. By implementing cloud and AI, Parle is able to bring their products seamlessly to millions of homes in India, despite the current challenging times."

Parle will also leverage IBM Global Technology Services to hosts its entire workload and utilize its Security Operations Centre to increase its security and resiliency.

IBM will also help the company design a critical KPI-based performance management framework using IBM Watson Studio to measure and monitor Parle’s business process and outcomes.

The Parle-G maker expects to witness business growth in India and beyond by streamlining operations with the partnership. The partnership will help Parle enhance demand sensing and increase efficiencies in product management and logistics and inventory cost optimization, notes the announcement.