Soft drink maker Britvic selects Infosys for Digital Transformation

Infosys announced that Britvic, Europe's leading soft drink business, has selected the company for soft drink company's digital transformation.

Infosys will serve as an end-to-end digital transformation partner for the UK-based soft drink company. 

According to Research And Markets report, the global soft drinks market is expected to grow by $216.74 billion during 2020-2024. To seize the market, soft drink and beverage producers are required to digitally transform their organizations. It will help soft drink companies unlock new business opportunities and ultimately improve their customer experiences. Also digitally transforming soft drink producer's value chain, companies can make their business processes more efficient, lean, and scalable thereby making the business more profitable. 

Britvic' digital transformation including transforming their roadmap and operations, across Applications, Cloud Infrastructure, Service Management, and End User Computing, notes the announcement.

Senior Vice President, Infosys, Ambeshwar Nath, said, “Through robust investments, we have developed capabilities to provide best in class digital services and deliver end-to-end solutions to customers in the consumer goods industry. We are collaborating with Britvic on building new digital capabilities, driving continuous innovation and leveraging our cognitive-first approach to simplify operations further accelerating Britvic’s digital transformation journey."

IT Director Operations & Infrastructure at Britvic, Neal Johnson, said, "Britvic's aim is to be the most dynamic, creative and admired soft drinks company in the world which means IT needs to transform the way service and operations are delivered - with Infosys we have a strategic partner to take our operations to the next level by leveraging automation and digitalisation, thereby, offering a seamless digital experience for our enterprise users. This partnership will also help us innovate faster, be more agile and to transform quickly by leveraging Infosys's thought leadership as a market leader in IT services for Consumer Goods companies."

As a part of the collaboration, Infosys will deliver end-to-end IT services. Infosys will also leverage a technology-driven approach to help Europe's leading soft drink business achieve its goals and strategic digital transformation roadmap, notes the announcement.

Infosys will also simplify and streamline Britvic's cloud infrastructure and operations. To achieve this goal, Infosys intends to leverage its Infosys Cobalt platform. Infosys also plans to improve the soft drink company's service delivery through analytics, automation, and process maturity, notes the announcement.

Earlier this month, Britvic acquired UK plant-based drinks company Plenish for an undisclosed amount.