Warner Music Group inks partnership with Blockchain Gaming Developer

Warner Music Group has recently teamed up with the Splinterlands, a trading card game built using blockchain technology.

The partnership will now enable select WMG artists to create and develop unique, play-to-earn, and arcade-style blockchain games.

Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG said, "I don’t think we can underestimate how massive the opportunity around P2E gaming is. Our partnership with Splinterlands pulls focus to our artists and their music as we all work together to develop and maintain tokenized games. As we build, we will be unlocking new revenue streams for our artists while further solidifying fans’ participation in value created."

Jesse “Aggroed” Reich, Splinterlands Co-Founder and CEO said, "Warner Music Group is a leader in the music industry. They are innovating the music industry to meet the standards set by Web 3.0 community members. We're thrilled to be working with them and I look forward to new collaborations at the intersection of gaming, music, crypto, NFTs, defi, and blockchain."

As of now, Splinterlands operates the blockchain game dapp (decentralized app) known as Splinterlands.

Blockchain gaming allows the gamers to be rewarded with cryptocurrencies for playing a game, while NFTs are used to purchase digital items, real estate, etc.

A pioneering example of a successful blockchain game is Axie Infinity, which has a lot of players across the globe.