Samsung broadens Web 3.0 and Metaverse presence with Discord launch

To expand its Web3.0 and Metaverse presence, Samsung US has launched its own server on Discord, which is a popular community-based social media platform.

With this, the company will be able to grow a virtual community, network and interact with consumers and increase digital marketing campaigns.

Michelle Crossan-Matos, CMO, Samsung Electronics America, said, "Virtual communication platforms, like Discord, enable us to cultivate a community where both current Samsung enthusiasts and brand new fans can unite. As these enthusiasts anticipate an NFT drop, exclusive product giveaway, or virtual event, we get to explore this new frontier alongside them, allowing us to experiment, learn and ultimately, shape our metaverse future – it’s tremendously exciting".

Discord, a group messaging application, was originally created to lend gamers a platform to build communication and chat.

Moreover, since its launch in the year 2015, it has diverged to bring in communities in different fields from all across the web. It has gained its popularity mainly at the time of the pandemic, with people, including entrepreneurs, gamers, singers, etc., interacting with each other on one platform.

To join the Samsung US Discord server, one needs a free invite. It has garnered around 100000 members within the time frame of the first 12 hours of launching.

The virtual channel is an interaction hub where the fans, creators, and gamers can win exclusive digital products, VIP access to events, NFTs etc.

This can be seen as a testing zone for the company’s marketing endeavors which would comprise product launches.

This year, Samsung has launched various virtual campaigns, which include Decentraland-based Samsung 837X and a collaboration with the Nifty gateway to “browse, interact and display with the NFTs” on Samsung TVs.