Coca-Cola UAE partners with Route Mobile LLC to Automate Customer Experience (CX)

Route Mobile, a step-down subsidiary of the Indian cloud communications platform as a service company Router Mobile has enabled Coca-Cola UAE to connect with their customers and make it easier for them to order the beverage online.

The company said in an official statement that customers do not need to use the Coca-Cola UAE mobile app or visit their website to place an order anytime.

Rajdipkumar Gupta, Managing Director & Group CEO, Route Mobile Limited, said, "Route Mobile has brought the Coca-Cola UAE brand closer to its customers with the WhatsApp chatbot ordering solution. It takes the product directly to the consumer while keeping the interaction conversational in nature, as though the user is messaging a person on the other side. It gives us great pleasure to be an enabler for a global brand like Coca-Cola UAE. This will serve as a testimony for Route Mobile’s foray into other markets in the region".

Sharad Thukral, EVP & Business Head- MEA, Route Mobile LLC, said, "Coca-Cola UAE’s use of WhatsApp for conversational commerce is an excellent example of how CPaaS lets a brand connect with its audience in a seamless manner for a positive customer experience. This communication channel results in greater efficiencies and faster ROI than the traditional e-commerce methods".

Route Mobile’s Whatsapp chatbot solution now allows Coca-Cola UAE to offer its users a conversational experience by automating the ordering process with the help of a popular messaging platform for a better experience.

Customers will also be able to pay for the order with the help of the Coca-Cola payment gateway without even leaving the Whatsapp Chatbot.

Apart from automating order management and improving customer experience, Route Mobile’s Whatsapp Chatbot solution will also make the process more cost-effective for Coca-Cola UAE and present a future use case where the company will be able to provide customer support over the same messaging channel.

According to the report, Route Mobile has brought the Coca-Cola UAE brand closer to its customers with the Whatsapp chatbot ordering solution.