Flipkart ventures into NFTs with Nothing's airdrop

Flipkart revealed that it would allow buyers of Nothing Phone 1 in India to acquire the Nothing limited edition non-fungible tokens (NFTs) from its mobile shopping app on iOS and Android.

Nothing is a UK-based consumer electronics brand which launched its first smartphone, Nothing Phone 1, this week. To create hype across the launch, the company has released an NFT collection called Nothing Community Dots and is using the Polygon Blockchain to host it.

Jeyandran Venugopal, Chief Product and Technology Officer of Flipkart, said, "Flipkart has always been at the forefront of innovation across all facets of digital commerce. We are delighted to join hands with Nothing to bring our customers into the Web3 playground with the very first NFT drop at Flipkart FireDrops, hosted on Polygon’s blockchain. Digital asset ownership, NFTs and other digital collectables are a true game-changer in value creation in the digital age. Innovation and foray into the Web3 space is focused on driving engagement between brands, businesses, enterprises, and their communities. The Flipkart-Nothing partnership and the launch of the Nothing Community Dots, therefore, constitutes an important step for FireDrops, helping us in the vision to bring the potential of Web3 to India."

Arjun Kalsy, VP of Growth at Polygon, said, "NFTs can completely remould the e-commerce experience, unlocking verifiable digital ownership, increased utility, and greater community engagement. We’re delighted to be supporting Flipkart and Nothing in pioneering this innovation in an environmentally-friendly fashion."

The NFTs will provide buyers early access to new products, events and specific gifts by the company.

Flipkart said that the customers who have pre-booked and subsequently purchased the new smartphone could redeem the NFTs with the help of the Firedrops feature in the Flipkart mobile app.

Firedrops by Flipkart marks the ecommerce company's forays into the NFT and Web3 ecosystem. It will be available on the Flipkart application from the 22nd of July.