Salesforce Launches Genie, World's First Real-Time CRM

Salesforce has now launched Salesforce Genie, a hyper-scale data platform that can help companies offer real-time information to customers across their sales, marketing, service, eCommerce, and some other platforms.

The solution, which has been in beta for nearly three years since 2019, makes every part of the customer 360 more automated, intelligent, and real-time so that businesses can deliver magical customer experiences.

David Schmaier, President and Chief Product Officer of Salesforce, said, "Every business leader wants to take advantage of real-time data to create compelling, personalized customer experiences — milliseconds matter in this new digital-first world. That’s why we built Genie, our most significant innovation ever on the Salesforce Platform. Genie makes every part of Customer 360 more automated, intelligent, and real-time."

Salesforce Customer 360 is the company’s integrated CRM platform that connects every department and customer data within an organization.

With the Genie, Einstein AI, Salesforce’s AI Technology, and Flow Automation services can harness the power of hyperscale real-time data to enable more dynamic and responsive actions and engagement.

The new solution runs on Hyperforce, Salesforce’s public cloud infrastructure, and includes built-in connectors that bring in data from every channel, which includes web, mobile, application programming interface )API), as well as legacy data via API specialist MuleSoft and historical data from proprietary data lakes.

The company has already roped in L’Oreal, Ford, PGA Tour Superstore, and Formula 1, which are using Salesforce Genie to connect to their customers.